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   Lombard generates £80 million from incentive

Business worth over £80 million has been generated from an incentive devised and managed by Total Marketing Network (TMN) for Lombard group.

The programme encouraged RBS employees to identify opportunities for Lombard within their existing customers by incentivising a range of very simple activities.

The entire programme was communicated and managed online and achieved 95% audience penetration.

Marc Dryden, a director at Lombard said. "The whole programme has been a huge success and has far out-performed our expectations. TMN has provided a top-class service which has meant the internal resource required has been kept to an absolute minimum."

Pete Burgess, Joint MD at TMN said "We are obviously very pleased with the results. They support our belief that it is possible to deliver behavioural change quickly to support business objectives. Intelligent analysis of existing processes and appropriate incentivisation of the relevant constituent parts are the key elements."

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Lombard generates £80 million from incentive